The first article selected is titled “Infographic: a Look at Kids’ Media Consumption” published on February 23, 2015.
Here is the link to the selection: http://www.adweek.com/news/television/infographic-look-kids-media-consumption-163087
The selection relates to the metamorphosis routine life for children has gone through over recent years, stating the everyday life is no longer similar to the one before. For instance, children are now developing a preference for a specific media, replacing television with mobile devices or other portable devices. Even though the television remains the preferred media, for now at least, an emerging shift towards different media preferences can be observed among children from toddler stages to high school life.
For visual information, a chart has been provided within the article, demonstrating through graphical statistics the level of media consumption through different ages.
This article clearly targets children and teenagers, specifically among ages two to eighteen years old; furthermore, this information can undoubtedly be useful to e-marketers, or any e-commerce businesses that are targeting the emerging generations. In the business world, if one can seize loyalty from emerging generations, prosperity is close at reach, because these generations are going to be the new source of consumer consumption.
The second selection is titled “60 Percent of Internet Access is Mostly Mobile” published on February 19, 2014.
Here is the link to the selection: http://marketingland.com/outside-us-60-percent-internet-access-mostly-mobile-74498
In brief, this article relates to its title, the fact that mobile media consumption exceeds television usage (outside the US and UK). This factor is mostly seen in emerging and less affluent markets. Another factor to consider is that mobile media consumption sometimes occurs during television usage as a second screen, usually conducted within the realms of social media and texting. According to reports, smartphones usage outside the US and UK are preferred for conducting most types of internet activities besides shopping. All in all, in global terms, going online through mobile devices is now dominating over other electronics. A great discovery has surfaced within this report, as it states that mobile media has greater influence on purchase decisions than the television.
Considering the significant increase in mobile online activities, the target is clearly any individual that possesses a mobile device. The information provided by the article is tremendously valuable to any business devoted to mobile commerce. Any kind of marketers, agencies, or brands should definitely turn this information into a benefactor and take advantage of the numerous opportunities mobile advertising provides in the modern technological world of today.
The last selection for this assignment is titled “Britons spend more time on tech than asleep, study suggests” published on August 7, 2014.
Here is the link to the selection: http://www.bbc.com/news/technology-28677674
Here is a quote from the article: “Britons spend more time using technology devices than they do sleeping, research suggests”. In brief, the article talks about the fact that UK adults average a timeframe of eight hours and forty one minutes a day on media devices, which exceeds an average night’s sleep. Although media device usage has increased, the UK is still early in the digital revolution as its main preference falls within the television and the radio. There has been a big concern regarding the younger audience in the UK, as many health concerns have surfaced through exceeding amount of time spent viewing an electronic screen.
Even though this might be a negative factor, the fact that even the UK is slowing adjusting to the digital era, means that e-commerce has been provided with a very potent opportunity to reach prosperity. The target market is the UK in general, and with this information, businesses can attempt to advertise through using either the television or the radio. Another alternative would be to commit to digital advertising, as UK steadily moves into the digital era.