Brokerage Model

B2C – ThinkGeek

Operations Stream: An American online retailer that caters to geek culture composed of computer enthusiasts and/or other geeky social classifications. Their merchandise consists of toys for adults, novelties designed to appeal to both inner toddler or inner grad student; furthermore, it also consists of clothing, electronic gadgets, computer peripherals, office toys, pet toys, child toys, and caffeinated products.

Revenue Stream: Sales Profit

B2B –

Operations Stream: An American company/commercial website that aids users in acquiring discount rates for travel-related purchases in terms of airline tickets or hotel stays; furthermore, the firm is a facilitator of provision of travel services by its suppliers to its customers.

Revenue Stream: Facilitator of provision of travel services by its suppliers to its customers.

Advertising Model

B2C – Google+ (Google Plus)

Operations Stream: A social network and social layer regarding google services.

Revenues Stream:Features User profile, Circles, Stream, Identity Service, Hangouts/Hangouts on Air, +1 Button.

B2B – Xing

Operations Stream: Social software platform enabling a small-world network for professionals. Possesses a large diversity of languages available through the small-world phenomenon.

Revenues Stream: Core functions accessible through premium membership.

Infomediary Model

B2C – Apple Newsstand

Operations Stream: A built-in application on Apple Inc. which provides digital distributions of newspapers and/or magazines.

Revenues Stream: in-app subscriptions, iTunes purchases.

B2B – The Huffington Post

Operations Stream: An American online news aggregator and blog providing a variety of reading information from news, blogs, covers politics, business entertainment, environment, to popular media, so on and so forth.

Revenues Stream: Investments

Merchant Model

B2C – Etsy

Operations Stream: An e-commerce website whose primary products include handmade or vintage items and supplies along with unique factory-manufactured items: art, photography, clothing, jewelry, food, bath/beauty products, quilts, knick-knacks and toys.

Revenues Stream: Marketplace Revenue, Seller Services and Promoted Listings.

B2B – Lands’ End

Operations Stream: An American clothing retailer that specializes in casual clothing, luggage and home furnishings, accomplished through direct sales, mail order or internet sales.

Revenues Stream: Direct sales, Mail Order, Internet sales.

Manufacturer Model

B2C – Nike

Operations Stream: An American multinational corporation engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services.

Revenues Stream: Sales Profit, Athlete Sponsoring.

B2B – Lenovo 

Operations Stream: A Chinese multinational computer technology company that designs, develops, manufactures and sells a variety of electronics such as: personal computers, tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software and smart televisions.

Revenues Stream: Sales profit, joint ventures, acquisitions.

Affiliate Model

B2C – The Home Depot

Operations Stream: An American retailer of home improvement and construction products and services; moreover, it is organized in warehouse-style stores, stocking a large range of supplies.

Revenues Stream: Direct Sales Profit, Online Sales Profit, Affiliated Sites.

B2B – BestBuy

Operations Stream: An American multinational consumer electronics corporation based on consumer electronics. It also sells a variety of related merchandise such as software, video games, music, DVDs, Blue-ray discs, mobile phones, digital cameras, car stereos, video cameras and home appliances.

Revenues Stream: Sales Profit, Subsidiaries, Affiliated sites.

Community Model

B2C – Zooppa

Operations Stream: A global social network for creative talent that partners with brands and agencies to launch user-generated advertising projects. Filmmakers, graphic designers and other creatives submit their original ads in response to a client’s brief.

Revenues Stream: Crowdsourcing, Partnerships, User-generated advertising projects.

B2B – Zazzle

Operations Stream: An online retailer that allows users to upload images and create their own merchandise or purchase merchandise created by other users, as well as use images from participating companies. It allows major brands to create and offer billions of unique products for customers worldwide.

Revenues Stream: Investments, Membership support.

Subscription Model

B2C – Hulu

Operations Stream: An American online company and ad-supported online video service that offers a selection of entertainment such as television shows, clips, movies, and so forth through a subscription service.

Revenues Stream: Subscription services, Memberships.

B2B – Salesforce

Operations Stream: A global cloud computing company known for its CRM product and cloud computing.

Revenues Stream: Interface for case and task management, service platforms, social performance management platforms.

Utility Model

B2C – Viber

Operations Stream: An instant messaging and Voice over IP app for smartphones. Images, video and audio can also be exchanged among users.

Revenues Stream: Charges apply for mobile devices under certain circumstances; for instance, roaming devices might receive specific charges.

B2B – WhatsApp Messenger

Operations Stream: An instant messaging app for smartphones that operates under the internet.

Revenues Stream: Free trial during initial stages, which then requires subscription fees to continue its availability.




Introduce tus datos o haz clic en un icono para iniciar sesión:

Logo de

Estás comentando usando tu cuenta de Cerrar sesión /  Cambiar )

Google+ photo

Estás comentando usando tu cuenta de Google+. Cerrar sesión /  Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión /  Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión /  Cambiar )


Conectando a %s